Ajay Modgil, CEO

With a rich experience of over 10 years in brand building and sustenance, Ajay founded F5 Advertainment with one laptop and one cutting chai. With a result oriented approach towards clients objectives and a strong creative eye, he has driven this company to a 50+ strong organisation servicing over 100 brands in the last decade. He has a superb formula in growing new businesses, leading, training and nurturing personnel thereby developing and sustaining long-term relationships.

Simit Aggarwal, COO

Well grounded in business metrics with a proven track record in growing new businesses, Simit Aggarwal is someone who chooses relationships over profitability. An excellent go-to guy for anything in the event management business, his dependability is what clients swear by. With an animated personality and a great sense of humour, Simit always manages to keep the moment light in our otherwise high stress work environment.

Purvi Modgil, CFO

Purvi wears two hats at F5! Besides heading the finances of the company she also overlooks the wedding vertical: F5 Weddings. A rock-solid personality who has the ability to remain calm amid chaos, she is extremely detail-oriented, organised and passionate about delivering unique experiences.

Laxmi Vinayakram, HEAD OPERATIONS

Laxmi is a gift to the event industry. With an end-to-end understanding of the value delivery system and great with crunching numbers, Laxmi is always on top of things. Her ability to spot any potential bottlenecks before they occur and her commitment to performance is what makes her the backbone of F5 Advertainment.